Now That You Have a Strategy, What’s Next?
Melody Harstine Foster2019-08-14T16:35:05-06:00Strategy is the backbone of marketing. It is the litmus test by which you determine tactics and measure ROI. In a recent blog, we discussed [...]
Bad Fonts or Design Could Be Costing You Money Right Now
Melody Harstine Foster2019-08-14T16:35:34-06:00By Hannah Nguyen, Intern First off, what did you think of the title image’s font? Cute? Bubbly? Did you wonder why a professional marketing consultant would choose [...]
Taming the Marketing Monster with Strategy
Melody Harstine Foster2019-08-14T16:36:04-06:00Most companies know marketing is an important part of business. We would argue it isn’t just a part of your business — marketing is your [...]
Not enough hours in the day for marketing? Here’s how a fractional CMO can help.
Melody Harstine Foster2019-08-14T17:45:57-06:00When it comes to marketing, small-to-midsized businesses often get stuck in the difficult position of needing a robust marketing strategy with on-point execution but without [...]
Why is ‘Brand’ a Four-Letter Word?
Melody Harstine Foster2019-08-14T16:49:16-06:00“If you’ve never heard of it, if you wouldn’t choose it, if you don’t recommend it, then there is no brand, at least not for [...]
Why does strategy often take a back seat?
admin2019-08-14T16:53:05-06:00Welcome to my first Ignite post! As mentioned in my intro, I plan to cover a range of business topics . As I pondered what [...]
