Your firm was founded for a purpose. Your story communicates that purpose and aligns you with like-minded individuals and institutions. Is the essence of your business and goals for your clients reflected in all that you do?
Fuse ensures from a branding and messaging perspective that your story and purpose are connected through everything you do.
Brand Strategy —does your brand accurately reflect your story? If you were to ask your leadership team or employees what your brand strategy is, do they know what this means? Brand strategy is more than just a logo or colors and fonts, it’s about helping to craft how your marketplace sees you. While ultimately, the market will decide what your brand is, you have the opportunity through your service, words, and actions to help shape this.
Communications Strategy — do you have a cohesive set of marketing materials for your sales team? Does your sales team understand how to use these materials? Have you identified buyer personas for your market? Do you know if your materials are effective? Often companies end up with certain materials like a brochure, fact sheet, or presentation out of necessity and on a one-off basis, rather than by taking a systematic, holistic look at your prospects and clients’ needs, and what is best going to communicate your story. Fuse is here to help make sure your organization considers your sales team’s full suite of marketing communications materials and that your message accurately and passionately reflects your story.
Website Enhancements – there is no doubt anymore that your website is one of the first experiences that a potential client has with you. Sometimes whether or not you gain a client is determined by the opinion they form of your firm by glancing at your site. Fuse has experience across the spectrum of web enhancements from current state assessment to overall site development to content development.
Technology Platforms – technology is a core component of marketing. Companies have many opportunities to automate and improve on their marketing and sales initiatives from CRM systems to marketing automation tools. We have researched, implemented, and used some of the leading systems. If you are interested in knowing how these tools may help you, or how you can more effectively manage the tools that you have, we can help.
Did you know that you only have 50 milliseconds to make a good first impression?
Audits, assessments, and processes are an important part of ensuring that your team is poised for continued growth and avoiding undue risk.
Marketing Team Organization Assessment – are you wondering if you’ve got the right talent in the right seats within your marketing team? Do you feel like maybe your business needs have changed? Are you wondering if your team members are performing at the level they should be? Fuse experts have done numerous marketing team assessments and reorganizations to ensure that teams are optimized to meet their business goals. Oftentimes, clients call us in when there’s a new CEO, a potential acquisition, or the business has just come under new ownership. Contact us at 515.778.7503 if you’d like to discuss this service.
Current State of Marketing Communications Strategy Assessments and Development of Future State — does your organization have a marketing strategy? If so, congratulations, there are many that do not! How confident are you that your marketing strategy is set up to help your overall business meet its goals? Whether you’re looking for someone to craft your marketing strategy or just provide a litmus test, Fuse is ready to help.
Competitive Analysis – how in tune are you with your competitors and where their business is headed? Have you assessed how your marketing efforts stack up against the competition? Are your front-line employees prepared to compete with your competitors? We can help you identify new threats to your marketplace, assess how your business development and marketing efforts stack up against your competitors, and help you determine, based on your budget, the most efficient marketing strategy for reaching your goals.
Client Experience Journey — do you have a good understanding of the experience that your clients go through from the first time they make contact with your business all the way through to when they are no longer a client? How confident are you that every client experiences excellent client service every time they make contact with you? Fuse will map what your current state client journey looks like; and, if we find it’s not what you expected, we can help your organization get to the desired state so that you increase closure and retention rates.
Marketing Processes Audits — growing organizations often do not have time to focus on ensuring that processes are in order and that everyone is following the same standards originally designed by the founders. Our team has many years of experience looking at marketing processes best practices and knows how to focus on those processes that will ensure you have the consistency and quality needed throughout your marketing organization.
Communications Processes Audits — does your team know how to handle communications in an emergency situation? Do you have a process that everyone is aware of and that has been tested to ensure, that in stressful times, your employees know what should and should not be communicated, and how this should be portrayed to clients, prospects, government officials, and the media? If not, we can help.
SEC Audit Readiness Audits — have you had an SEC or other regulatory body audit in the last 5 years? If not, you should ensure your marketing team is ready for an audit and that all your files, policies, and data are able to be systematically pulled together in a short period of time. Clients look to us to ensure they have systems in place so that marketing audits are as painless as possible.
For all those items that don’t fit neatly into a box, here are some examples of where Fuse has worked with clients.
Staff Augmentation – In today’s market, finding junior marketing talent, being able to retain them, and constantly have to train is challenging. Then there’s the time constraint that comes with managing them, directing their work and making sure they’re focused on the value-added activities that will drive your business forward. Fuse’s clients appreciate having a staff augmentation service that provides them with reliable marketing support without the headache of managing workload and training. Our rigorously trained team comes with the expertise and flexibility you need, with the peace of mind that you’re getting a reliable resource. If you’re ready to consider an outsourced role give us a call at 515.778.7503.
Public Relations — Every business competes for shelf space, regardless of your target market and/or if you’re a product or service business. Public relations is a key component in most marketing strategies and is a great way to gain brand visibility and trust. Our seasoned PR experts ensure your business has the reputation management strategy in place to grow your business – locally, nationally, and internationally.
Presentation Coaching — how effective are your presenters in telling your company’s story? Does their message align with your brand and communications strategies? Is your story clear when presented by your front-line employees? If you are asking yourself these questions, Fuse is here to help assess this for you as a non-biased observer that has seen hundreds of presentations over the years.
Process Improvement Projects —we understand the importance of efficiency, especially within growing companies. Sometimes making sure that processes are set up in the most effective way possible can be the difference between needing to add another full-time position or not. If you suspect you need help assessing your current processes or implementing new and effective procedures, contact us today.
Leadership Coaching — small to mid-size firms often don’t have the time or resources to fully train new and mid-level leaders in the art of leadership. Having successfully led teams in a range of sizes and employees at all levels of an organization, we can partner with you to help coach your rising stars.
Mentoring/employee Development — we are dedicated to helping your internal team continue to grow in their careers and are happy to offer mentorship, industry training, and any other assistance they may need.
Event Programming — client and prospect events can be very rewarding when done with purpose and a clear strategy. Fuse has experience in developing event topics, producing event-specific thought leadership, creating presentations, helping speakers to prepare for presentations, and managing of event planners.
If you are interested in working withFuse, but don’t see your specific need listed, please contact us and let’s start a conversation.