Welcome to Ignite!
This blog is designed for marketing professionals to help quickly illustrate how we can personalize mainstream marketing ideas from some of the leading experts in both B2B and B2C communications and apply them to professional services, particularly within the asset management/financial services industry.
After many years of focusing on building my investment and business knowledge, I decided a few years ago to expand my knowledge base into more traditional marketing topics, especially content marketing, to see how many B2C concepts translate into the professional and financial services market spaces. Often it can feel like professional services industries, many of which have more regulatory constraints, fall behind the curve compared to the B2C space when it comes to trying different ways of communicating (e.g. social media and infographics). Ignite is meant to serve as a forum to help spark ideas… and make it relevant for professional services.
My goal is for these to be quick-hit topics that you can spend 3-5 mins reading, rather than having to invest 20-30 mins to dig in. However, I will provide more detailed sources on some topics in case the topic is of particular interest to you.
Finally, we’ll try to have a little fun! Since my hobby is spoiling other people’s dogs, watch for spotlights from some of my regular four-legged friends and/or sometimes a quick anecdote on what my furry friends have been up to!
If you have other topics or sources that you enjoy following, I would love to hear from you. Please stay tuned as this blog starts to take shape and evolve!