Welcome to Ignite!
A blog to fire up the best in you and your company.
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What’s the Silver Bullet?
Is there a Marketing Silver Bullet? In the age of instant gratification, it’s understandable that you might expect to wave a magic wand and see your marketing strategy and tactics [...]
Is Your Website Working for You? Must-Have Essentials for a WordPress Website
Is Your Website Working for You? Must-Have Essentials for a WordPress Website Your website. It’s the first impression potential customers and clients will have of your business. It is a [...]
Now That You Have a Strategy, What’s Next?
Strategy is the backbone of marketing. It is the litmus test by which you determine tactics and measure ROI. In a recent blog, we discussed five steps to developing a [...]
Bad Fonts or Design Could Be Costing You Money Right Now
By Hannah Nguyen, Intern First off, what did you think of the title image’s font? Cute? Bubbly? Did you wonder why a professional marketing consultant would choose something that looks like it [...]
Taming the Marketing Monster with Strategy
Most companies know marketing is an important part of business. We would argue it isn’t just a part of your business — marketing is your business. Marketing is a broad [...]
Not enough hours in the day for marketing? Here’s how a fractional CMO can help.
When it comes to marketing, small-to-midsized businesses often get stuck in the difficult position of needing a robust marketing strategy with on-point execution but without the budget to hire an [...]