Bobby Guy is a leading corporate attorney, thought leader, and the host of the 10 Minute HealthBizCast podcast, focusing on healthcare innovation, dealmaking, and leadership. Serving the healthcare community, executives, and decision-makers nationwide, Bobby’s work intersects the worlds of law, business, and health industry trends. 

 

The Marketing Challenge:  

Before engaging Fuse, Bobby’s LinkedIn presence was sporadic and reactive. Despite his deep expertise and high-profile roles, he struggled with: 

  • Inconsistent posting cadence and limited content variety 
  • Low visibility and audience engagement 
  • Missed opportunities to promote events, press mentions, and his podcast 
  • Difficulty finding time to curate and comment on timely, relevant content 

The analytics from early 2023 reflected these obstacles: engagement was irregular, new connections plateaued, and Bobby’s valuable thought leadership rarely translated into measurable growth. 

 

Fuse’s Solution: 

Fuse delivered a hands-on, customized digital marketing partnership encompassing: 

  • Weekly editorial calendars for regular, strategic posting 
  • Curated thought leadership articles with tailored commentary to solidify authority in healthcare 
  • Promotion of Bobby’s speaking events, podcast episodes, and media quotes 
  • Streamlined approval workflows, so Bobby could review and add personal touch without bottlenecks 

This holistic approach kept Bobby’s brand top of mind for his ideal customer and industry peers, ensuring consistent, relevant visibility. 

 

Implementation Highlights: 

  • Content Engine: Launched a “Spark” program to systematically source, draft, and post high-value content each week—moving from ad hoc to an editorial pipeline. 
  • Audience Targeting: Used analytics as a baseline to sharpen content based on what resonated most, doubling down on healthcare dealmaking, leadership tips, and press engagement. 
  • Workflow Efficiency: Automated reminders and streamlined review cycles allowed Bobby to focus on his expertise while Fuse handled the heavy lifting. 
  • Performance Tracking: Regular reporting compared monthly analytics to baseline, revealing areas for optimization and showcasing progress. 

 

Results: 

  • +170% increase in average LinkedIn post engagement (likes, comments, and shares) 
  • +140% growth in new unique profile visits per month 
  • Consistent weekly posting streak  
  • Event promotions and podcast posts now regularly outperform industry benchmarks for healthcare executive engagement 

Qualitative Results: 

  • Notable boost in personal brand awareness among healthcare leaders 
  • Improved inbound opportunities (speaking, partnerships, podcast guests) directly from LinkedIn activity 
  • Bobby’s own workflow now lighter and more focused, with Fuse acting as an extension of his voice and vision 

 

Client Testimonial: 

“I’ve worked with Jamie Christensen at Fuse for about 2 years, and she has achieved a significant boost to my internet presence and visibility. Her team manages my LinkedIn posts each week, promoting events that I’m engaged in, the podcast that I host, and quotes in the press — but more importantly, collecting thought leadership articles in my field and helping post them for me with proposed commentary. I’m reaching many more people and have a consistent following now, because Jamie has me posting regularly, with pithy write-ups and interesting topics.” 

 

Ready to connect, grow, and succeed? Contact Fuse to learn how we can help your business achieve next-level results.