Client Overview 

Goodman Capital Finance provides fast, flexible funding—including invoice factoring and asset-based lending—for small and medium-sized businesses across industries nationwide. Goodman is trusted for their transparent, customized capital solutions and collaborative approach with traditional and alternative lenders. 

 

The Marketing Challenge

Before collaborating with Fuse, Goodman Capital Finance faced: 

  • Low brand visibility within targeted business and financial networks on LinkedIn. 
  • Inconsistent posting and limited engagement with prospective clients and referral partners on the platform. 
  • Underleveraged expertise and client success stories that failed to position Goodman as an industry thought leader. 
  • Difficulty tracking engagement and results from organic LinkedIn activities. 

 

Fuse’s Solution 

Fuse designed a LinkedIn-focused strategy to elevate Goodman’s brand and drive meaningful connections: 

  • Consistent weekly posting, sharing thought leadership, client testimonials, and educational content tailored to Goodman’s unique value proposition. 
  • Highlighting real-world success stories, showcasing the speed and flexibility of Goodman’s funding solutions. 
  • Strategic use of hashtags and tagging to expand reach within critical small business, manufacturing, staffing, and logistics networks. 
  • Simple performance tracking, with monthly summaries delivered to Goodman’s leadership team. 

 

Implementation Highlights 

  • LinkedIn Content Calendar: Launched a structured, monthly content calendar for approvals and timely delivery of posts. 
  • Thought Leadership & Storytelling: Featured Goodman’s expertise, transparency, and partnership-driven success in authentic, story-driven posts. 
  • Consistency: Maintained a twice-weekly posting rhythm for sustained presence and visibility. 
  • Results Tracking: Provided monthly analytics reports highlighting follower growth, average post impressions, and key engagement metrics. 

 

Results 

  • Brand Awareness: Goodman’s LinkedIn followers rose by nearly 80% between May 2022 and March 2025. 
  • Engagement: Average post impressions tripled, and direct inquiries via LinkedIn increased 2.2x over the same period. 
  • Thought Leadership: Multiple Goodman posts were reshared by industry influencers, boosting their reputation as trusted funding experts. 
  • Qualitative Wins: Goodman now receives more inbound interest from referral partners and has strengthened its industry presence as a reliable, transparent capital provider. 

 

Client Testimonial 

“Fuse’s LinkedIn strategy put Goodman Capital Finance in front of exactly the businesses and partners we want to serve. Our message is more consistent, our insights get noticed, and we’ve built stronger connections in the communities that matter most.” 

 

Call to Action 

Ready to connect, grow, and succeed? Contact Fuse to learn how we can help your business stand out and build relationships with LinkedIn marketing.