This blog is designed for executives and marketing professionals who need quick, thought-provoking ideas on how to personalize mainstream marketing and strategy ideas.
Fuse Associates strives to bring professional development to both our personal selves and others. Professional development can mean many things to different people. For CEO, Jamie Christensen, this means striving to be a mentor to colleagues, give back my time to the community by giving back to economically-challenged women and students.
This is what I like to call an “actionable plan”. Strategy and goal setting is an integral part of my everyday. You can have an amazing strategy, but if you don’t communicate it effectively with your team and ensure everyone is telling the same story, you might as well not have a strategy.
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Communication is critical in all situations and forms. So many misunderstandings occur because of poor communication, which can be especially troubling when it comes to miscommunications within your business. Goal setting, strategy, and communication go hand in hand.
I focus not only on what is communicated but also how it is being communicated to your clients, prospects, employees, and shareholders. I also ensure that you take a holistic view of all your stakeholders when relaying important messages. Marketing is a key tool for your existing business or new venture.
Strategy is the backbone of marketing. It is the litmus test by which you determine tactics and measure ROI. In a recent blog, we discussed five steps to developing a marketing strategy. What comes after [...]
By Hannah Nguyen, Intern First off, what did you think of the title image’s font? Cute? Bubbly? Did you wonder why a professional marketing consultant would choose something that looks like it could be used in a [...]
Most companies know marketing is an important part of business. We would argue it isn’t just a part of your business — marketing is your business. Marketing is a broad term that describes a bunch [...]
When it comes to marketing, small-to-midsized businesses often get stuck in the difficult position of needing a robust marketing strategy with on-point execution but without the budget to hire an experienced executive level marketing leader [...]
“If you’ve never heard of it, if you wouldn’t choose it, if you don’t recommend it, then there is no brand, at least not for you.” — Seth Godin As a marketing professional, never in [...]
Welcome to my first Ignite post! As mentioned in my intro, I plan to cover a range of business topics . As I pondered what topic to start with, it occurred to me that the [...]