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Welcome to Ignite!

This blog is designed for executives and marketing professionals who need quick, thought-provoking ideas on how to personalize mainstream marketing and strategy ideas.

Personal Development

Personal Development

I strive to bring professional development to both myself and others.  Professional development means many things to different people, but I strive to be a mentor to colleagues, give back my time to the community by giving back to economically-challenged women and students.

Strategy

Strategy

As I like to call it, having an actionable plan. Strategy and goal setting is an integral part of my everyday life and is how I approach any situation. Goal setting, strategy, and communication go hand in hand.  You can have an amazing strategy, but if you don’t communicate it effectively with your team and ensure everyone is telling the same story, you might as well not have a strategy.

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Communications

Communications

Communication is critical in all situations and forms. So many misunderstandings occur because of poor communication, which can be especially troubling when it comes to miscommunications within your business.

 

Marketing

Marketing

I focus not only on what is communicated but also how it is being communicated to your clients, prospects, employees, and shareholders.  I also ensure that you take a holistic view of all your stakeholders when relaying important messages. Marketing is a key tool for your existing business or new venture.

Foundational debt can really hinder the development of your business. Unfortunately, it’s something we see time and time again with our clients. Well-meaning businesses ready to take the next step and market their business end [...]

Your brand is everything. It’s all-encompassing. It weaves together everything you and your people do in your company from the day your business is conceptualized. A coherent and [...]

Marketing is a term you probably hear thrown around on a daily basis, but what does it really mean for your business? Let’s start by defining what marketing isn’t. It isn’t your color scheme, logo [...]

Is there a Marketing Silver Bullet?  In the age of instant gratification, it’s understandable that you might expect to wave a magic wand and see your marketing strategy and tactics fall into place yielding instant [...]

Is Your Website Working for You? Must-Have Essentials for a WordPress Website Your website. It’s the first impression potential customers and clients will have of your business. It is a reflection of your company — [...]

Strategy is the backbone of marketing. It is the litmus test by which you determine tactics and measure ROI. In a recent blog, we discussed five steps to developing a marketing strategy. What comes after [...]