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Welcome to Ignite!

This blog is designed for executives and marketing professionals who need quick, thought-provoking ideas on how to personalize mainstream marketing and strategy ideas.

Our blog posts focus on the following categories:

  • Strategy
  • Marketing
  • Communications
  • Personal Development

Look for the corresponding icons in each blog title to give you a sense of what is being discussed.

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Strategy

Marketing

Communications

Professional Development

Foundational debt can really hinder the development of your business. Unfortunately, it’s something we see time and time again with our clients. Well-meaning businesses ready to take the next step and market their business end [...]

Your brand is everything. It’s all-encompassing. It weaves together everything you and your people do in your company from the day your business is conceptualized. A coherent and [...]

Marketing is a term you probably hear thrown around on a daily basis, but what does it really mean for your business? Let’s start by defining what marketing isn’t. It isn’t your color scheme, logo [...]

Is there a Marketing Silver Bullet?  In the age of instant gratification, it’s understandable that you might expect to wave a magic wand and see your marketing strategy and tactics fall into place yielding instant [...]

Is Your Website Working for You? Must-Have Essentials for a WordPress Website Your website. It’s the first impression potential customers and clients will have of your business. It is a reflection of your company — [...]

Strategy is the backbone of marketing. It is the litmus test by which you determine tactics and measure ROI. In a recent blog, we discussed five steps to developing a marketing strategy. What comes after [...]