Welcome to Ignite!

This blog is designed for executives and marketing professionals who need quick, thought-provoking ideas on how to personalize mainstream marketing and strategy ideas.

Marketing is a term you probably hear thrown around on a daily basis, but what does it really mean for your business? Let’s start by defining what marketing isn’t. It isn’t your color scheme, logo [...]

Is there a Marketing Silver Bullet?  In the age of instant gratification, it’s understandable that you might expect to wave a magic wand and see your marketing strategy and tactics fall into place yielding instant [...]

Is Your Website Working for You? Must-Have Essentials for a WordPress Website Your website. It’s the first impression potential customers and clients will have of your business. It is a reflection of your company — [...]

Strategy is the backbone of marketing. It is the litmus test by which you determine tactics and measure ROI. In a recent blog, we discussed five steps to developing a marketing strategy. What comes after [...]

By Hannah Nguyen, Intern First off, what did you think of the title image’s font? Cute? Bubbly? Did you wonder why a professional marketing consultant would choose something that looks like it could be used in a [...]

Most companies know marketing is an important part of business. We would argue it isn’t just a part of your business — marketing is your business. Marketing is a broad term that describes a bunch [...]