Fuse Associates is the culmination of my years of working in the asset management and financial services industries. I’ve experienced first-hand the benefits both businesses and clients receive when they have a strong and clear business strategy AND communications, and so I centered Fuse around this premise.
Having spent most of my career working with international colleagues, I have a broad perspective and understanding of different types of communications, cultural nuances that occur, and the importance of scaling initiatives appropriately. For instance, small businesses and start-ups often don’t have months or years to develop their strategy and brand. They need action fast. However, if a company is transitioning from a handful of team members to a larger organization, there is a need for more emphasis on processes and moving to a leadership team approach. I have experience in a range of these scenarios. Having been in your shoes, I can help.
Three core tenets of my career that have featured prominently in all that I do are:
1. Professional Development — of both myself and others. In addition to being a mentor for many colleagues over the years, I also give my time back to the community by mentoring a range of individuals including economically-challenged women and students.
2. Strategy and Goal Setting — or as I like to call it — having an actionable plan — is a part of my everyday life and comes through in how I approach any problem. I am a planner and strategist at heart. Goal setting goes hand-in-hand with strategy, as does communication. You can have an amazing strategy, but if you don’t communicate it effectively with your team and ensure everyone is telling the same story, you might as well not have a strategy.
3. Communication — this is critical in all situations and forms. So many misunderstandings occur because of poor communication, which can be especially troubling when it comes to miscommunications within your business.
I focus not only on what is communicated but also how it is being communicated to your clients, prospects, employees, and shareholders. I also ensure that you take a holistic view of all your stakeholders when relaying important messages.